![]() If you use an Email Service Provider (ESP) you could get your account suspended. Stay on these blocklists long enough and you’ll quickly find all your emails routed to the spam folder. ![]() Spam filters, for example, use these blocklists along with other criteria to decide if an email is spam. Hitting a spam trap may land you in an email blocklist where errant senders are identified by their IP address and domain. In a tricky twist for email marketers, some invalid addresses may coincidentally turn out to be spam trap addresses as well! Why spam traps are dangerous You’ll land on a blocklist Their presence, however, means that you’re not verifying emails as you collect them or before sending out your first email. Common examples include errors with sending domains like or impact of invalid addresses on your sending reputation isn’t as severe as pristine emails. Email typos are mistakes that happen when entering email addresses in online or paper forms. Invalid email addresses include typos and fake emails. ![]() In the table below you'll find the inactivity periods that ISPs allow before they are deactivated. While recycled addresses don’t harm your reputation as much as pristine addresses, they reveal sloppy list management or poor email list hygiene. Once it becomes a spam trap, it will identify senders who ignore the hard bounce and continue to send emails. Examples include emails of ex-employees and domains of inactive websites.Ī recycled email will initially hard bounce to tell senders that it is inactive. They have been abandoned by their owners, deactivated, and then repurposed as spam traps. Recycled traps are email addresses that were once used before. It means that the only possible way you fell into this spam trap is that you obtained the email address without permission from its owner. Having a pristine address in your subscriber list does the most damage to your sender reputation. ![]() Pristine emails are often found in purchased email lists. These emails are created by anti-spam organizations-like major Internet service providers (ISPs) and blocklist providers-for the sole purpose of being spam traps. Pristine traps are email addresses that have never been used before. Some may highlight sloppy sending practices while others may land you in a blocklist from which it’ll be very difficult to leave. While spam traps help identify spam-like practices and behavior, not all spam traps have the same effect on your sender reputation and email deliverability. DNSBL owns over 90% of the internet’s spam traps, and circulates them around channels popular with spammers looking for email addresses to scrape. Sending an email to an ISP’s spam trap can get your IP permanently blocked, with removal being almost impossible.ĭomain Name System Blocklists (DNSBL) are spam lists that allow website administrators to block IPs that have a history of sending spam. In addition to spam filters, ISPs such as Gmail, Yahoo, Outlook and AOL all maintain their own army of honeypots. There’s a lot going on behind the scenes to protect our inboxes from spam, all of which is carried out by Internet Service Providers (ISPs), anti-spam organizations and domain blocklisting services. Let’s get to it! What is a spam trap?Ī spam trap (sometimes known as a honeypot email) is an email address used for the sole purpose of catching spammers. Since these emails have no real use and don’t belong to real subscribers, any messages sent to these addresses are considered unsolicited emails and thus spam.ĩ23.2 messages are sent on average to spam trap email addresses, while 3,949,305 have been sent to the most targeted spam trap - Project Honeypot, June 14th 2022 Which organizations run spam traps? In this article, we’ll help you learn about different spam traps, how to avoid them, and how to get yourself out of them. But if you communicate with your subscribers with the best intentions, care about their experience, and practice good email list hygiene, taking care of spam traps is no big deal! The last thing you want is for it to be infiltrated by spam traps!Įven if you follow email best practices, spam traps can sometimes happen. Growing your email list from scratch is hard work. Spam traps are damaging to your sender reputation but you don’t have to worry about them if you practice proper email list cleaning habits! Here's how you can keep your email list spick and span-plus what to do if you think you've been blocklisted.
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